Concept design
Tincs Hair Salon
The price list is an image on Instagram, so every other message starts with: how much is it?
A fictional business. The name, the situation and the images are part of a concept design, not real client work. The mockups are in Hungarian, as the concept was made for the Hungarian market.
| Profession | hair salon |
|---|---|
| The brief | one-page site with a price list and online booking |
| Package level | Scope equivalent to the Starter package |
| What I did | structure, copywriting, design, booking module |
The problem
Prices only existed as an image, and booking was by phone only, during opening hours.
The solution
A text price list on the first screen, and online booking next to a tappable phone number.
Expected impact
Fewer questions about prices, and bookings outside opening hours too.
The starting point
A two-chair salon in a small strip mall in a residential neighborhood. Half the clients come by recommendation, the other half from Google Maps. Booking is by phone, during opening hours.
What was wrong
- Prices don’t appear anywhere as text, only in an image.
- The phone number can’t be tapped on mobile.
- Booking only works if someone happens to answer the phone.
- The opening hours on the Google Business Profile differ from the website.
The decisions I made, and why
1
The price list moved to the first screen
In local search, price is the most common question. If the site answers it, the client books instead of messaging.
2
Online booking, but the phone stays too
Some regulars want to book by phone. The tappable number sits right next to the button.
3
One page, not five
A two-chair salon doesn’t have enough to spread across five subpages. Everything needed is within one scroll.
4
Opening hours live in one place
The site and the Business Profile use the same data, so they can’t contradict each other.
What I’d expect
This is a concept design, so I have no measured data on it. Based on professional judgment, I’d expect:
- Fewer messages about prices, because prices appear as searchable text.
- Bookings outside opening hours too.
- Less confusion about opening hours.
Let’s look at what you have now
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