Blog
Blog
There’s no shortage of pretty websites. Working ones are rarer. This blog is about what separates the two: why your site looks good and yet nobody gets in touch. I write about concrete mistakes, real examples, and what’s worth automating so you don’t have to answer the same question for the hundredth time. If something is just decoration, I’ll say so.
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ChatGPT Isn’t Recommending You. It’s Not Personal, It Just Can’t Find You: Getting Recommended by ChatGPT as a Local Service Provider
Read →: ChatGPT Isn’t Recommending You. It’s Not Personal, It Just Can’t Find You: Getting Recommended by ChatGPT as a Local Service ProviderChatGPT isn’t recommending you? It’s not personal, it just can’t find you. How it searches for local providers, and the 7 things to fix so it can.
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While You’re With a Client, They’re Booking Someone Else: Automatic Replies to Messages for Service Providers
Read →: While You’re With a Client, They’re Booking Someone Else: Automatic Replies to Messages for Service ProvidersWhile you’re with a client, they’re booking someone else. Set up automatic replies to messages, a booking link, and reminders in one afternoon.
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AI web design for small businesses: what the machine does, and what stays human
Read →: AI web design for small businesses: what the machine does, and what stays humanAI now speeds up much of web design work: it produces drafts, copy variations, images and code in minutes. The decisions aren’t its to make, though: who the site is for, what goes on the first screen, and what convinces a visitor to book. In this article we go through 7 questions: what the machine does, where a person is needed, and what to ask before you choose a web designer who uses AI. With sources and small-business examples.
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Automated inquiry handling: how it works and who it’s worth it for
Read →: Automated inquiry handling: how it works and who it’s worth it forSomeone fills in your form, and you reply at 10 p.m. because you were with clients all day. What an instant, personalized reply actually solves.
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Price list as an image on your website: what it costs you
Read →: Price list as an image on your website: what it costs youIt looks great on Instagram, but on your website search engines can’t rely on it and people have to zoom on their phones. What to put on the page as text, and why.
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