Esthetician
A website for estheticians that answers questions before the treatment
People looking for an esthetician do their research first: what the treatment does, who it’s for, whether it hurts, how long it takes. If they can’t find the answers, they don’t book; they keep searching.
The problem in this profession
Where most sites go wrong
Treatment names mean nothing.
Clients don’t know the difference between two facials, so they choose neither.
Prices aren’t shown.
“Call me for prices” is too big a step for an unsure client.
Trust is missing.
You can’t see who does the work, with what qualifications or what products.
Content
What an esthetician’s website should include
In order of priority. If any of these is missing from your current site, that’s where I’d start.
- 01Treatments grouped by concern, not by machine name
- 02For each treatment: who it’s for, how long it takes, aftercare
- 03Price as text for every treatment
- 04The therapist’s name, face and qualifications
- 05Online booking
- 06FAQs about pre-treatment worries
AI automation
What suits this profession
Booking and reminders
The situation: the client forgets they shouldn’t sunbathe before the treatment.
What it does: the reminder also sends the preparation steps, tailored to the treatment.
Website chatbot
The situation: you get the same seven questions every week.
What it does: it answers based on your treatments, and passes on to you what it doesn’t know.
Concept design
Tincs Hair Salon
hair salon
The price list is an image on Instagram, so every other message starts with: how much is it?
Take a look →
What it costs
The price in brief
If you offer several treatments, the Business package fits (HUF 660,000 / approx. €1,810), which already includes one AI automation.
Let’s look at what you have now
I’ll send you a 10-minute video about your current website. It’s yours to keep even if we never work together.
Free, sent within 2 working days. No call needed, and you won’t be added to any newsletter.