Coach
A website for coaches that names the situation, not the method
People don’t contact a coach because of their method. They do it because they’re stuck and hope you understand what’s happening to them. If the site explains the method, they don’t recognize themselves in it.
The problem in this profession
Where most sites go wrong
The headline is the method’s name.
Visitors are looking for their own problem; the method’s name means nothing to them yet.
It’s not clear how working together goes.
The unknown is the biggest obstacle: how many sessions, how long, what happens in the first one.
The price only comes out after a call.
People who don’t know if they can afford it don’t ask for a session.
Content
What a coach’s website should include
In order of priority. If any of these is missing from your current site, that’s where I’d start.
- 01Who you help, in what situation, in their own words
- 02How the first session works, step by step
- 03Packages or a starting price
- 04Who working with you isn’t for
- 05Your journey and professional background, in brief
- 06Booking a session in one step
AI automation
What suits this profession
Booking and reminders
The situation: arranging the first call takes days.
What it does: the prospect chooses from your free slots, and the reminder goes out on its own.
Newsletter welcome sequence
The situation: people who aren’t ready yet leave and never hear from you again.
What it does: five emails in your voice that introduce you over the first two weeks.
Concept design
Irány Coaching
business coach
The site explains the method, but visitors can’t tell who it’s meant to help.
Take a look →
What it costs
The price in brief
A coach is usually best served by the Business package (HUF 660,000 / approx. €1,810), with one AI automation.
Let’s look at what you have now
I’ll send you a 10-minute video about your current website. It’s yours to keep even if we never work together.
Free, sent within 2 working days. No call needed, and you won’t be added to any newsletter.