Concept design
Kör Yoga Studio
Beginners don’t know which class to come to, so they don’t come to any.
A fictional business. The name, the situation and the images are part of a concept design, not real client work. The mockups are in Hungarian, as the concept was made for the Hungarian market.
| Profession | yoga studio |
|---|---|
| The brief | shortening the booking path, sorting out class types |
| Package level | Scope equivalent to the Business package |
| What I did | structure, copywriting, design, booking AI automation |
The problem
On mobile, the booking button came after the sixth scroll, and prices were in a PDF.
The solution
Booking in the header, a class filter by experience level, an HTML price list and automatic reminders.
Expected impact
Fewer abandoned bookings and fewer no-shows.
The starting point
A city studio with two teachers and eighteen classes a week. Most clients come from Instagram and ask about free spots by message. Booking lives in an external system three clicks away from the website.
What was wrong
- The booking button was after the third scroll, and after the sixth on mobile.
- The class types didn’t make clear which ones suit beginners.
- Prices were in a PDF.
- Cancellations were handled manually.
The decisions I made, and why
1
Booking moved into the header
The alternative was a floating mobile bar, but it takes space from the content, and the studio’s clients look for it in the menu anyway.
2
Class filter by experience level
We don’t filter by style, because beginners don’t know the difference. We filter the fear, not the taxonomy.
3
The price list in HTML, not PDF
A PDF isn’t searchable and opens badly on mobile.
4
Automatic reminder 24 hours before
Handling cancellations manually took an hour a week. This is the AI automation that pays for itself fastest.
What I’d expect
This is a concept design, so I have no measured data on it. Based on professional judgment, I’d expect:
- Fewer abandoned bookings, because every step removed is one less exit point.
- Fewer messages about prices.
- Fewer no-shows, because the reminder goes out on its own.
Let’s look at what you have now
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