Accountant
A website for accountants that makes clear whose books you take on
People don’t choose an accountant by the pictures; they choose by whether the accountant understands their situation. A sole proprietor, a limited company (Kft.) and a KATA taxpayer each have different questions, and each is looking for whether the answer applies to them.
The problem in this profession
Where most sites go wrong
“Full-service accounting” on every site.
It makes every accountant look the same, and visitors start looking at the price.
It’s not clear who you take on.
So people you can’t help get in touch, and the ones you can help are left unsure.
The quote request is just an email address.
Prospects don’t know what to write, so they call instead, just when you’re with a client.
Content
What an accountant’s website should include
In order of priority. If any of these is missing from your current site, that’s where I’d start.
- 01Who you take on: business type, size, industry
- 02What’s included in the monthly fee, and what isn’t
- 03Price tiers or a starting price
- 04How switching from another accountant works
- 05Deadlines, and what you need from the client and when
- 06A quote form with a few targeted questions
- 07Professional background: registration, experience
AI automation
What suits this profession
Automated inquiry handling
The situation: the prospect writes with incomplete details, and it takes three emails before you can give a price.
What it does: the form asks for the details you need and instantly confirms when the quote will arrive.
Website chatbot
The situation: clients ask the same things every month: when is the deadline, what do I need to send.
What it does: it answers based on your deadlines and rules, and passes on to you what it doesn’t know.
Concept design
Irány Coaching
business coach
The site explains the method, but visitors can’t tell who it’s meant to help.
Take a look →
What it costs
The price in brief
An accounting firm is usually best served by the Business package (HUF 660,000 / approx. €1,810), which can already include inquiry handling.
Let’s look at what you have now
I’ll send you a 10-minute video about your current website. It’s yours to keep even if we never work together.
Free, sent within 2 working days. No call needed, and you won’t be added to any newsletter.