About me
I’m Nikolett Sike, and I build websites
I work for small businesses: hairstylists, estheticians, massage therapists, coaches, trainers, photographers, accountants. What they have in common is that they sell their own expertise, and to do that they have to build trust on a website. A site is good if people find it, read it, and get in touch at the end.
On this page I tell you how I got here, how I work, and what I’m not good at. People rarely write about the last one, yet it helps the most with the decision.
18 years of precise work1 person you talk to1 working day response timeFixed price, agreed upfront
A freer you.
How I got here
For eighteen years I’ve worked in a role where precision isn’t a matter of style: reports, statistics, legal documents, official opinions. That’s where I learned that nobody reads a badly structured document to the end, however true its content. Websites are the same, except there the consequence is that no inquiries come in.
Alongside that, I’ve been drawn to crafts, creative work and design since childhood: I draw, I paint, and I’m always trying something new. It’s not a hobby; it’s how I think.
For a long time it seemed these two couldn’t live side by side. A website is where they can: imagination set free, held in a strict structure. With only one of them, the result is either beautiful and unusable, or it works and nobody remembers it.
Meanwhile I also wrote my own blog in English, and that’s where I learned what people actually click on, and that traffic on its own is worth nothing. That’s why, for professions aimed at female clients (estheticians, nail technicians, hairstylists), I like to bring in Pinterest too: it’s visual, it works as a search engine, and it can bring organic traffic without paid ads.
Thrive My Flow is where all this meets: structure, a visual eye, and knowing why people click, scaled for small businesses.
How I work
On my own.
From design to handover you work directly with me: you talk to the person who builds your site. There’s a trade-off: I take on two or three projects at a time, so I can’t always start straight away.
We keep in touch in writing, with scheduled calls.
I reply to emails within one working day, and we schedule calls in advance. I can make progress on your project because it isn’t interrupted by ten calls a day.
I ask before I design.
The briefing isn’t a formality for me. If I don’t understand how your client decides, I can’t design a site for them. Sometimes that means uncomfortably specific questions about your business.
I tell you if something is a bad idea.
If you ask for something I think will make the result worse, I’ll tell you and explain why. After that it’s your call, because it’s your business. But I won’t do it quietly.
I use artificial intelligence.
As a tool, the way a carpenter uses machines. It makes me faster and lets me try more versions within the same budget. But the decisions and the responsibility are mine, not the software’s.
I work for a fixed price.
If a project takes longer than I planned, that’s my risk, not yours.
What I’m not good at
Large webshops.
Three hundred products, stock management, multiple shipping options: that’s a different profession. If you need that, I’m happy to recommend someone who does it.
Custom development.
I don’t write custom systems. I build on WordPress and make the most of what it can do. If your business needs custom software, I’m not the right choice.
Being the fastest.
I can’t deliver a site in three days. If you need it tomorrow, look elsewhere; I say that without any hard feelings.
Being the cheapest.
You can get a website for eighty thousand forints (around €220). You get what a template can do: you’ll be on the internet. If that’s the goal, really, don’t spend more.
Looking good is only the start.
Your website has a job: to help people find you, understand what you offer and get in touch easily. So when I design, I think through the path that leads there, not just the look.
Be found when people are looking for you.
Search engine optimization, from the ground up.
Your website can be beautiful, but that’s no use if future clients never reach it. I build it so search engines can crawl it easily and visitors quickly find what they need.
Clear page structure, fast loading, proper headings and optimized images: I take care of these from the design stage.
If you offer your services locally, I also help set up and tidy your Google Business Profile so people nearby can find you more easily.
Getting ready for AI search.
Today it’s not enough to appear in Google’s results. ChatGPT, Perplexity and Google’s AI Overviews also recommend service providers, and they choose differently. A quotable page makes clear factual statements, in a question-and-answer structure, marked up with structured data, and doesn’t hedge. Most Hungarian small business sites don’t do this yet, so you can gain an edge cheaply right now.
Marketing psychology.
I know why people click and why they leave. Where and in what context the price should appear, how much choice paralyzes, where to take the risk away, and why a fake “only 2 spots left” label does more damage than good. These aren’t tricks; it’s how people make decisions.
Copywriting.
Most sites don’t fail because they’re ugly, but because they don’t say what the visitor gets and what the next step is. I don’t pour the copy into the design afterward: the structure starts from the copy.
See how I think
Instead of writing more about myself, I’d rather show you. Send me a link to your website.
Free. I’ll send the video within two working days.