Professions
Every profession has different priorities
For a hairstylist, price and booking decide; for a coach, trust; for an accountant, making clear whose books they take on. Pick yours and I’ll show you what your site needs.
Hairstylist
The price list is an image. It looks good on Instagram, but Google can’t read it, and on mobile you have to zoom in.
What a hairstylist’s website needs →
Esthetician
The treatment names mean nothing to clients. They don’t know the difference between two facials, so they choose neither.
What an esthetician’s website needs →
Nail technician
The work is on Instagram, unsorted. Clients scroll for twenty minutes and still don’t know what a fill costs.
What a nail technician’s website needs →
Massage therapist
Ten kinds of massage, no explanation. Clients don’t know which one suits their lower back pain, so they pick the cheapest, or nothing.
What a massage therapist’s website needs →
Coach
The headline is the method’s name. Visitors are looking for their own problem; the method’s name means nothing to them yet.
What a coach’s website needs →
Personal trainer
The site speaks to advanced clients. Beginners feel they don’t belong and don’t even start.
What a personal trainer’s website needs →
Photographer
Three hundred images, no curation. Curation itself is proof of expertise, and all those images slow the site down.
What a photographer’s website needs →
Accountant
“Full-service accounting” on every site. It makes every accountant look the same, so visitors start comparing prices.
What an accountant’s website needs →
Yours isn’t listed? The thinking is similar for any service where one person’s expertise is what’s being sold.
Let’s look at what you have now
I’ll send you a 10-minute video about your current website. It’s yours to keep even if we never work together.
Free, sent within 2 working days. No call needed, and you won’t be added to any newsletter.